Previously, there was no clear process for attaining that small but oh-so-poweful blue checkmark. And the desirability of the badge, coupled with the lack of transparency about how to get verification, led to an Instagram verification badge black market, and much Influencer frustration.
Now, at long last, users can click “Request Verification.” They’ll find the request button in the settings tab. Then they’ll submit a form and upload a photo of their ID card. Instagram tested this process out in Australia in July, but it will soon be available to all.
Of course, requesting verification doesn’t guarantee that everyone who wants a blue checkmark will get one. Don’t be silly! If we all had it, it wouldn’t mean anything!! It’s still reserved for a “notable public figure, celebrity, global brand or entity it represents.” Instagram will deliver the notification verdict — confirm or deny — via a notification.
The change comes alongside two other new security features also announced Tuesday. First is the ability to see more information about accounts that “reach large audiences,” including the date joined, country, what ads the account is running, former usernames, and accounts with shared followers. And second is support for third-party authentication apps, such as DUO Mobile and Google Authenticator. The support for third party apps comes on the heels of a surge in Instagram account hacks that Mashable previously reported.
Like many Instagram phenomena, the mania that verification badges inspire may seem a bit vapid, or, um, crazy. But for many small businesses and influencers, that blue checkmark can make a big difference. Instagram verification has the ability to legitimize someone who’s gained popularity organically on Instagram, which can lead to sponsorships or other business opportunities, and straight up money in the bank. And considering how home grown so much fame on Instagram is, it’s been a bit baffling that Instagram users didn’t have a path to request verification before — which is why it’s been a target for so much ire.
But praise be, the setters of thirst traps, “models,” meme makers, joke peddlers, and FitSpo providers, now have their prayers answered.
All we can say to that is #Blessed.
bless @mashable and BY RACHEL KRAUS for this article