FRIDAY JULY 1st BEAUTY & STYLE EXPO
The Essence Beauty & Style Expos was a must-see for all things Beauty & Style. The My Black Is Beautiful (MBIB) activation, an African-American community-building platform created by Procter & Gamble (P&G) and crowd favorite, celebrated 10 successful years of initiating and sustaining a broad dialogue around black beauty at Essence Festival in New Orleans. As the Official Sponsor of the Beauty and Style Expo within Essence Festival, MBIB galvanized thousands of African-American women and encouraged them to continue to fuel conversations around beauty and pride.
During the weekend leading into the 4th of July, MBIB offered festival-goers with interactive, educational and engaging experiences that inspired them to be #BeautyEmpowered, while connecting them with P&G products with benefits for their hair and skin.
Check it out!
– Re-Cap By Lifestyle Editor Tara Gates Anderson