Essence Festival 2016 exceeded our expectations. From the moment we touched down in NOLA, The “Officialist Magazine” was fully immersed in all this year’s Essence Festival had to offer.
So, here’s the “Officialist” weekend breakdown…
THURSDAY JUNE 30th OPENING PRESS JUNKET (pics attached)
Friday July 1st we sat front row at the Essence Festival 2016 opening press conference. Festival sponsors, Ford, McDonalds, State Farm, WalMart and the presenting sponsor Coca-Cola were front and center and took the stage to share their commitment to the City of New Orleans and the annual Essence Festival through sponsorship, engagement and community involvement. City of New Orleans political figures joined in to share how they seek to deepen its relationship with Essence and the annual festival through continued partnerships and programs that engage and strengthen the city. The Essence Festival brings over 400,000 visitors to the city and generates of 1.4M (have to verify this figure couldn’t remember what was said) in revenue during its annual festival.
FRIDAY JULY 1st THE MCDONALDS #365BLACK AWARDS GOLD CARPET
The 13th annual McDonald’s® 365Black® Awards was all about acknowledging today’s youth, community influencers, philanthropist, celebrities and everyday heroes who are making positive contributions in the African-American community.
This year’s Gold Carpet was full of jaw-dropping fashion and stars who were excited and ready to fully acknowledge their counterparts for impacting change for their causes. The one and only Ronald McDonald stopped by to check out the action and walk the Gold Carpet and share his excitement for all that McDonald’s does in the community as well as show off his updated signature red and gold ensemble.
FRIDAY JULY 1st PRESS ROOM
The Press Room was buzzing with celebrities and artists all in town to support the 2016 Essence Festival. Saturday’s theme of family seemed to take shape as The Officialist interviewed the cast of “Queen Sugar” the new series on OWN premiering this fall from creators Golden Globe Nominee, Ava DuVernay and Academy Award Nominee and Media Legend Oprah Winfrey. They proudly talked about the importance of sharing a realistic view of black family and black love. Actor, Dondre Whitfield who stars as the mysterious character Remy Newell, shared that viewers will definitely relate to the Queen Sugar family and their triumphs and trials. Black
love will definitely shine through in the relationship between Hollywood Desonier, played by Actor Omar J. Dorsey and Violet Bordelon, played by Actress, Tina Lifford. They both shared how their on screen love will ignite a new standard for what true love and commitment represents. We don’t know about you but we are ready to experience the sweetness of “Queen Sugar”.
The series follows the life of two sisters, Nova Bordelon and Charley Bordelon, who, with her teenage son Micah moves to the heart of Louisiana to claim an inheritance from her recently departed father – an 800-acre sugarcane farm.
Follow the cast on Twitter @QueenSugarOWN